Explore a groundbreaking collaboration as John Lewis Partnership delves into sustainable fashion with its inaugural pop-up in the secondhand sector. Teaming up with luxury pre-loved reseller Sign of the Times, the exclusive pop-up at Peter Jones on Sloane Square, Chelsea, London, redefines shopping until the end of January.
Discover a meticulously curated collection of pre-owned designer pieces, featuring exquisite outerwear, bags, and accessories. Situated on the second floor of the fashion department, this limited-time pop-up showcases a selection of esteemed luxury brands, including Goyard, Chanel, Moncler, Gucci, and Loewe.
Antonia Johnstone, Sign of the Times’ CEO, shares her enthusiasm, stating, «[We] started nearly 50 years ago in Chelsea, so we are thrilled to be working with Peter Jones due to the synergy between the brands’ heritage, location, and passion for customer service.»
Beth Pettet, Head of Category, Fashion Brands for John Lewis, emphasizes the significance of this venture: «This is our first pre-loved fashion pop-up, offering a stylish, premium edit of designer products that will encourage our customers to support a more sustainable and unique way to shop.»
In an era where sustainability meets style, this pop-up represents a pioneering step towards eco-conscious choices. The collaboration aligns with the rising significance of the secondhand sector in fashion retail. According to ThredUp’s resale report, the secondhand and off-price sectors are projected to comprise a combined 37% of wardrobes by 2031, marking a significant increase from 26% in 2021.
Embark on a fashion journey at Peter Jones and embrace a sustainable, stylish edit brought to you by Sign of the Times – where each piece tells a unique story of timeless elegance and mindful consumer choices. Elevate your wardrobe sustainably and step into a future where fashion and responsibility seamlessly intertwine.
