In a notable shift, UK retailers are ushering in the Christmas season earlier than ever, with Barclays Business Barometer reporting festive-themed goods making an appearance as early as June. This strategic move aims to tap into the holiday shopping spirit and create a festive ambiance in stores.
Despite challenges, the Barclays Business Barometer brings positive news, indicating the retail sector’s «strong resilience» and an anticipated rebound from last year’s sales dip influenced by factors like high inflation and rail strikes.
The easing of inflation, reaching a two-year low at 4.6%, has contributed to this positive outlook. Retailers, gearing up for increased demand, have expanded their workforces by 28% for the Christmas period. A promising 60% of retailers expect a surge in in-store footfall during the festive season.
Diving into retailers’ early Christmas preparations, the research reveals 25% initiated Christmas displays in September, and 57% were underway in October, defying the traditional kick-off month of November. While only 1% started in June, it signals a noteworthy shift in strategy.
As consumers lean toward in-person Christmas shopping, 67% of retailers invest in elevating customer experiences in-store. Additionally, 64% embrace data analytics and technologies for enhanced customer loyalty.
Despite the focus on in-store experiences, online presence remains crucial. Recognizing the importance of seamless deliveries during the festive season, 56% of retailers invest in strengthening delivery infrastructure to minimize supply chain disruptions.
The Barclays Business Barometer paints a comprehensive picture of the UK retail landscape, showcasing adaptability and proactive measures to enhance the festive shopping experience. Explore the early Christmas cheer and evolving trends as UK stores gear up for a joyful season.
