Dr. Martens, the iconic fashion footwear brand, has named Ije Nwokorie, currently Senior Director at Apple Retail, as its first Chief Brand Officer. Commencing in February, Nwokorie will transition from his role as a Non-Executive Director to a key figure in Dr. Martens’ global leadership team. Reporting directly to CEO Kenny Wilson, he will lead the Global Marketing, Product, and Strategy functions, shaping the brand’s overall strategy for its next phase of growth.
With a wealth of experience, Nwokorie has served as Senior Director at Apple Retail since 2018, and his prior role as CEO at the global brand consultancy Wolff Olins showcases his expertise in brand development. His visionary approach and passion for Dr. Martens position him as an ideal leader for the brand’s continued evolution.
Paul Mason, Chairman of Dr. Martens, expressed confidence in Nwokorie’s ability to contribute to the brand’s growth. CEO Kenny Wilson praised Nwokorie’s brand storytelling vision, emphasizing the crucial role he will play. Nwokorie himself expressed enthusiasm for joining the team, drawn to Dr. Martens’ rebellious and creative nature.
This strategic appointment aligns with Dr. Martens’ goal of becoming a £2 billion revenue brand, with Nwokorie’s leadership anticipated to drive the brand’s success in the coming years.
