Dolce & Gabbana is set to make a stylish splash in the gaming world once again, this time through a collaboration with the esteemed lifestyle gaming brand, Razer. Following their successful entry into gaming in 2022, the Italian luxury label is launching a unique capsule collection tailored for gamers and video game aficionados, hitting the market on November 30. The collection, originally showcased at Razercon 2023, signifies a strategic move into the flourishing gaming industry.
This exclusive collaboration boasts 1,337 limited edition pieces, seamlessly blending Dolce & Gabbana’s fashion prowess with Razer’s gaming expertise. The ready-to-wear line will be accessible via Dolce & Gabbana’s online store, while the gaming accessories will be featured on Razer’s e-commerce platform. The clothing range includes two T-shirts in Razer’s iconic black and lime green, accompanied by a chic hoodie and cargo pants. On the accessories front, gaming enthusiasts can indulge in the Enki Pro chair model, adorned with the iconic Italian brand’s monogram and a gold-plated D&G logo, priced at €3,399. Additionally, the Barracuda headset, featuring a lavish gold-plated finish, will be available at €669.99.
Dolce & Gabbana’s foray into the gaming realm is strategically timed, recognizing the substantial engagement from the gaming community and presenting a unique opportunity to connect with Gen Z youths. A previous collaboration with Mkers, an esports industry reference, resulted in the successful «gooDGame» project, featuring a ready-to-wear collection for gamers and an eight-episode web series produced by Frame by Frame.
Enter Razer, founded in 2005, renowned for its ‘Gaming Call.’ Razer offers a diverse range of products catering to avid gamers, including keyboards, mice, headsets, chairs, virtual reality, and high-end laptops.
As Dolce & Gabbana seamlessly merges fashion and gaming, the exclusive Razer collaboration marks a stylish chapter in the intersection of luxury and the gaming universe. Stay tuned for the highly anticipated launch on November 30, as fashion and gaming enthusiasts alike eagerly await this sartorial and technological fusion.
