Situated on Great Portland Street, DLX London will be spearheaded by Sarah Johnson, serving as the regional co-founder and Managing Director. Overseeing European operations from Paris, co-founders Guillaume Delacroix and Wassim Saliba, along with Justin Padgett managing DLX NYC, continue to guide the agency.
Recognized for its extensive international reach, DLX boasts a diverse clientele spanning luxury, ready-to-wear, streetwear, design, lifestyle, and hospitality sectors. DLX London will deliver a comprehensive suite of strategic communication services, encompassing brand strategy, public relations, cultural programming, events, talent casting, and influencer and VIP relations. Focused on three key markets, DLX London aims to provide localized expertise with a global perspective.
As part of its expansion strategy, DLX London will collaborate with key brands within the DLX family, with the client list set to be disclosed shortly. Simultaneously, DLX NYC, established in 2018, is gearing up for further expansion to the West Coast, with plans for a new office in Los Angeles later this year.
Guillaume Delacroix emphasized, «Opening an office in London is the natural next step to solidify the agency’s position as a global partner for our clients. Sarah, with her profound knowledge of the British market, extensive relationships, and understanding of the cultural zeitgeist, is an exceptional and rare partner.»
Sarah Johnson added, «The DLX brand has become synonymous with cultivating impactful brand experiences and strategic communications. This is evident through the incredible client roster across both continents and the collaborative culture that the team has fostered.
