Unveiling its latest innovation, Color Denim, at the recent Denim PV trade show in Milan, PureDenim, in collaboration with Zaitex, is changing the game. This groundbreaking technology allows for small-scale fabric dyeing, cutting water consumption significantly. Luigi Caccia, co-founder of PureDenim, emphasizes that this process minimizes waste and costs while revolutionizing traditional denim manufacturing.
Established in 2018 by siblings Luigi and Ilaria Caccia, PureDenim operates as an R&D hub with a focus on sustainable denim production. With approximately half a million meters of fabric produced annually, the company has introduced game-changing technologies like Smart Indigo, a chemical-free liquid dye production method, and NaturalReco, derived from food waste, addressing the issue of microplastics in denim finishing.
Beyond individual products, PureDenim actively engages in sustainability initiatives such as Greenpeace’s Detox program, showcasing its commitment to transforming the denim industry. A preferred choice for renowned labels like Dondup, Closed, G-Star Raw, Burberry, and Marc Jacobs, PureDenim sets new benchmarks for environmentally conscious denim manufacturing.
In an era where environmental concerns dominate discussions, PureDenim stands as a trailblazer, leading the charge towards a sustainable future for denim production. Explore the innovative solutions shaping the denim industry’s evolution.
