This holiday season, revel in the magic of the exclusive collaboration between Hugo Boss’s Hugo label and Warner Bros Discovery Global Consumer Products—the Hugo x Gremlins capsule collection.
Crafted in homage to the beloved eighties film featuring the cuddly Mogwai, Gizmo, this limited edition selection is the ultimate winter gifting idea, having achieved iconic status as a holiday movie classic.
The «small, yet smart capsule collection» encompasses two premium T-shirts, a snug pullover hoodie, and a chic baseball cap—all in sophisticated black and adorned with prints showcasing the film’s creatures. Some designs playfully integrate the Hugo logo in a cheerful and cheeky manner.
Rooted in the fusion of nostalgia and contemporary style, this collection taps into the current trend, creating a unique space for self-expression within the Hugo community. It perfectly aligns with the brand’s commitment to originality, eccentricity, and individualism.
Despite its compact size, this collection is a major sensation, accompanied by a compelling campaign. Brace yourself for a series of engaging video clips set in a whimsical movie theatre, complemented by curated still images featuring models showcasing these playful styles. Follow the magic on Hugo Boss’s social media and e-commerce channels, where fashion meets pop culture in a festive celebration. Don’t miss out on this extraordinary blend of style and storytelling!
