This landmark store seamlessly blends Cartier’s timeless design with the creative legacy of SoHo, meticulously crafted by the esteemed Paris-based architectural firm Studioparisien.
Immerse yourself in a contemporary aesthetic adorned with custom artworks, including straw marquetry panels by Studio François Mascarello and a striking mural featuring Cartier’s iconic panther. Preserving the historic charm of the location, the original cast iron ceilings, columns, and barrel skylight create an inviting atmosphere.
The ‘Gallery’ welcomes guests on the ground floor, offering a dedicated space for product offerings and essential care services. Ascend to the ‘Speakeasy’ on the second floor, where a green marble bar, lounge seating, and hospitality services await. ‘The Loft’ on the third floor pays homage to historic downtown spaces, providing a living and dining room experience. Anticipate the unveiling of a fourth-floor rooftop garden in spring 2024.
Explore Cartier’s extensive selection, encompassing jewelry, fine jewelry, watches, leather goods, fragrance, and the exclusive art of living range. Exclusive offerings include the limited-edition Écrou bracelet, a masterpiece in brushed black PVD-finish rose gold adorned with 180 brilliant-cut brown diamonds, and a limited-edition Panthère de Cartier timepiece in rose gold. Elevate your style with special-edition Cartier eyewear and bespoke stationery.
Walter Bolognino, Cartier North America president and CEO, underscores the significance of the SoHo boutique, stating, «Opening our SoHo boutique represents another chapter in our New York story, one steeped in the history and cultural richness of downtown.»
With a storied legacy dating back to its founding in Paris in 1847, Cartier’s global presence includes 275 boutiques, with three iconic stores in the vibrant landscape of New York City. Explore luxury and sophistication at every turn in Cartier’s latest haven.






























