Experience the enchanting world of Dior through the lens of «Inside the Dream,» a documentary that aired on November 29 on Canal+ international platforms. Directed by Matthieu Menu, the film immerses viewers in the global sojourns of master perfumer Francis Kurkdjian, from the scenic gardens of La Colle Noire castle in Grasse to the revered temples of Japan for the Kodo ceremony and the aromatic jasmine fields of India.
As Dior’s Creative Director of Perfumes since 2021, Kurkdjian takes center stage in this enthralling documentary, showcasing his artistry and tackling his inaugural challenge at Dior — the reinvention of the iconic J’adore fragrance.
Originally intended to document the creative process of a Dior fashion collection, the project shifted focus under the guidance of Olivier Bialobos, Deputy Managing Director for global communication and image at Dior. The narrative centers around Kurkdjian, providing an intimate glimpse into his world.
The Parisian preview screening at the Rex cinema’s Royal room featured scented strips, adding an olfactory dimension to the performance. Terminal 9 and Canal+ expressed gratitude for collaboration with Olivier Bialobos, Véronique Courtois, and Francis Kurkdjian, enabling them to tell a compelling story.
«Inside the Dream» traces Kurkdjian’s journey from his early days at Dior’s Paris offices to the grand unveiling of the new J’adore perfume at the National School of Fine Arts in September. The film captures his meticulous research on Christian Dior’s life, exploration of scents, and dialogues with the Dior Parfums management team. It provides a glimpse into the pressures, doubts, and triumphs experienced by Kurkdjian.
Expressing gratitude, Kurkdjian shared, “I’m not an actor; I’m a fragrance designer. The label’s workflow was somewhat disturbed. And ‘thank you’ to my lucky stars, including Chantal Ross, who let me realize my first dream in 1995.”
Beyond the film’s visual and auditory elements aligned with brand communication, «Inside the Dream» successfully invites the audience to connect with Kurkdjian’s artistic journey. It serves as a captivating ode to Dior’s multifaceted brilliance, extending beyond renowned designers like Maria Grazia Chiuri and Kim Jones.
Explore the magic of fragrance design and the captivating world of Dior with «Inside the Dream,» where each scent tells a story, and every note is a brushstroke in the canvas of olfactory artistry. Discover more about Dior’s fragrant legacy and Kurkdjian’s creative expedition in this immersive documentary.
