In a stunning holiday kickoff, Saks Fifth Avenue partnered with Dior to present the «Carousel of Dreams,» redefining festive window displays. This extraordinary collaboration, a first in Saks’ 70-year history with Dior, transformed Fifth Avenue into a mesmerizing showcase inspired by Dior’s zodiac-themed designs.
The star-studded event, featuring luminaries like Tracee Ellis Ross and Jennifer Lawrence, temporarily halted traffic for the grand unveiling. Saks CEO Marc Metrick expressed pride in this unprecedented collaboration, emphasizing its significance in Saks’ iconic holiday campaign.
Delphine Arnault, CEO of Christian Dior Couture, hailed the unique facade and 24 windows as a tribute to the magic of Dior. Special performances, including a light show and dance, added to the enchantment.
Dior ambassador Jennifer Lawrence’s lively presence brought humor to the event. The grand unveiling, marked by a countdown, music, and dancers, captivated the audience. The celebration continued with an exclusive Dior-themed collection available solely on Saks.com, emphasizing the digital exclusivity of the collaboration.
Despite subsequent reports of non-payment allegations, the success of this collaboration, coupled with a $340 million cash infusion from Hudson Bay Company, Saks’ parent company, guarantees the illuminating «Carousel of Dreams» on Fifth Avenue until January 5th, 2024. This aligns seamlessly with Saks’ upcoming 100th-anniversary celebration, solidifying the brand’s enduring presence.
Explore the magic of Dior x Saks on Saks.com and witness the brilliance of «Carousel of Dreams» until 2024!
