Barcelona-based fashion label Desigual takes a bold step in inclusivity with its latest collaboration. Teaming up with Israeli designer Hed Mayner, Desigual introduces an exclusive, genderless capsule collection. Launched on November 13 at the brand’s Ginza store in Tokyo and available across Europe, this limited-edition collection embraces ready-to-wear fashion, featuring oversized pieces, a canvas bag, and chic Mary Jane shoes.
The collection, now accessible through Desigual’s online store and select boutiques in Paris, Florence, Berlin, Madrid, and Barcelona, offers a range of statement pieces. From oversized red T-shirts priced at 99.95 euros to short oversized wool coats at 349 euros, the capsule includes wide-leg pants, jumpsuits, shirts, jackets, and jeans. Hed Mayner’s unique touch is evident in the red and blue stripe pattern that graces many of the pieces.
Beyond this collaboration, Desigual has been making waves with other notable partnerships, including Spanish designer María Escoté, Argentine singer Nathy Peluso, and French designer Alphonse Maitrepierre. These collaborations strategically position Desigual as a trendsetter, appealing to a dynamic and younger audience.
Founded in 1984 by Thomas Meyer, Desigual operates globally, boasting 393 monobrand stores and a presence in over 109 countries. In the fiscal year 2022, the brand reported a 2.2% increase in revenue, reaching 379 million euros, showcasing its commitment to innovation and strategic alliances. Explore fashion without boundaries with Desigual and Hed Mayner’s groundbreaking genderless capsule collection.
