Gucci, the iconic Italian luxury brand, has proudly unveiled Thai actress Davika Hoorne as its latest brand ambassador, representing both Gucci and Gucci Beauty.

Davika Hoorne, a prominent star in Thailand renowned for her roles in major films and television shows, officially confirmed her prestigious appointment via her personal Instagram account. Expressing her deep gratitude for this opportunity, she has pledged to dedicate herself wholeheartedly to this role.

Hoorne’s appointment marks a significant milestone for Gucci, as she becomes the brand’s very first Thai ambassador. With an astounding following of 17 million on Instagram alone, she brings immense popularity and influential reach to the Gucci family.

Gucci’s decision to welcome Hoorne into its ambassadorial fold is part of a broader trend of diversifying its pool of ambassadors. Last summer, Gucci appointed its inaugural Indian ambassador, Alia Bhatt, signaling the brand’s commitment to embracing talent from diverse regions worldwide.

Furthermore, Gucci recently named South Korean actress Gyuyoung Park as its global brand ambassador, underscoring the brand’s interest in recruiting ambassadors from thriving Asian markets, including Korea and neighboring regions.

Park and Hoorne now join the ranks of esteemed Gucci ambassadors hailing from Asia, alongside luminaries like Chinese actress Ni Ni and multi-talented performer Xiao Zhan. They also stand shoulder to shoulder with internationally renowned Gucci faces, including Kendall Jenner, Bad Bunny, Julia Garner, A$AP Rocky, and Elliott Page.

In its continued celebration of diversity and global talent, Gucci reaffirms its commitment to selecting brand ambassadors who authentically represent the essence of the brand across various regions and cultures.

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