In this pivotal role, Auschel will assume responsibility for overseeing all omnichannel sales platforms globally, with a specific focus on child car seats and lifestyle products for parents. Reporting directly to Cybex CEO Johannes Schlamminger, he will be spearheading initiatives to expand the brand’s strategic partnerships, reinforce existing retail relationships, and orchestrate the transformation of the sales organization. With an illustrious career spanning 33 years at Adidas Group, culminating in his role as Sales Director at the global sportswear giant, Roland Auschel brings a wealth of invaluable experience to his new position at Cybex.
As Cybex prepares for a significant growth phase, Auschel’s appointment is poised to be a driving force behind the comprehensive transformation of the global sales organization. Known for its stylish and functional parent and children’s lifestyle products, Cybex’s offerings are available in over 120 countries, making it a trusted choice for parents around the world. With approximately 1,000 employees globally, the brand has made its mark since its establishment in 2005. Furthermore, Cybex’s merger with baby goods manufacturer Goodbaby International Holdings Limited in 2014 saw Martin Pos appointed CEO of the Chinese firm.