Crocs, the renowned US-based footwear brand, unveils its fourth annual «Come As You Are» campaign, introducing Bollywood superstar Priyanka Chopra Jonas as one of its five esteemed global ambassadors. This SEO-optimized article delves into the latest developments in Crocs’ marketing strategy, spotlighting the addition of Priyanka Chopra Jonas and the debut of new products and vibrant color options.
Crocs’ «Come As You Are» Campaign Crocs’ celebrated «Come As You Are» campaign stands as a beacon of individuality and self-expression. In a recent announcement on January 16, the brand proudly welcomed Bollywood icon Priyanka Chopra Jonas to its global ambassador lineup. This represents a significant milestone for Crocs as it continues its commitment to embracing diversity and personal authenticity.
New Product Launches and Color Varieties Complementing the latest campaign are a series of product launches set to captivate Crocs enthusiasts. Among these offerings is the «LiteRide™» collection, promising an exceptional blend of comfort and style. Additionally, Crocs introduces captivating color choices, including «Cantaloupe» and «Neo Mint,» expanding the brand’s dynamic range of footwear options.
A Distinguished Assembly of Ambassadors Priyanka Chopra Jonas joins an esteemed cadre of global ambassadors for Crocs. This illustrious group includes Chinese actor Yang Mi, American actress Zooey Deschanel, South Korean singer and actor Kim Sejeong, and Japanese actor Suzu Hirose. The campaign’s ambassadors, alongside a diverse ensemble of models, embody Crocs’ unwavering dedication to fostering empowerment and celebrating individuality.
Crocs’ Message to the World Terence Reilly, Chief Marketing Officer of Crocs, offered insights into the fourth iteration of the «Come As You Are» campaign. He emphasized that it serves as a rallying cry to CrocNation, urging everyone to stand up and stand out. The diverse assembly of global brand ambassadors and «One-Of-A-Kinds» ambassadors resonates with Crocs’ mission to empower individuals to stay true to themselves.
Dedicated Growth in India Crocs initially entered the Indian market in 2007, and the selection of Priyanka Chopra Jonas as a brand ambassador underscores the brand’s unwavering commitment to further expansion in the country. As a testament to this commitment, Crocs recently collaborated with Indian designer Nitin Bal Chauhan, creating a memorable pool party event in New Delhi in October.
Crocs’ «Come As You Are» campaign, led by Priyanka Chopra Jonas, continues to champion self-expression, authenticity, and diversity within the realm of fashion footwear.