In a significant digital triumph, British lifestyle brand Crew Clothing has witnessed a threefold surge in new customer digital sales, credited to strategic collaborations with performance specialists Nest and Wunderkind.
Implementing cutting-edge «performance marketing solutions for scalable one-to-one messages,» Crew Clothing successfully optimized online performance, elevated web traffic quality, and efficiently retargeted existing customers, resulting in a threefold increase in purchases from new customers.
The strategic collaboration with Nest for paid social strategy development and Wunderkind for first-party data capture and triggered email marketing allowed Crew Clothing to strategically shift its paid social focus. This aimed to scale new customer growth and heighten brand awareness among a fresh audience.
Leveraging Nest’s expertise, budget allocation efficiently targeted new, high-quality audiences through creative strategies and media buying, ensuring stable and sustainable revenue growth.
Ally Bradshaw, Digital and Customer Director at Crew Clothing, emphasized the post-click experience, stating, «It’s not just about driving traffic to our site; it’s about what happens once they get there.» The collaboration with Wunderkind enabled Crew Clothing to capture and utilize data to nurture consumers, offering a personalized shopping experience that fosters customer loyalty and connection.
Crew Clothing also expanded its triggered email program, sending personalized, one-to-one messages at an increased scale based on intent signals, resulting in a remarkable 148% increase in revenue generation performance compared to its previous solution. Wunderkind now contributes to 7.4% of Crew’s total digital revenue.
Reflecting on the collaboration, Bradshaw stated, «The combination of Nest’s strategy to scale traffic from untapped audiences using paid social, alongside Wunderkind’s optimized conversion of traffic, allowed us to scale our brand’s online channels efficiently.»
In October, Crew Clothing reported impressive yearly trading figures, including a notable 22% increase in like-for-like sales, with turnover reaching £101.3 million, up from £82.7 million in 2022. These successful tech collaborations undoubtedly played a pivotal role in this remarkable growth. Explore the digital triumph of Crew Clothing through strategic tech alliances.
