Explore luxury perfumery at its finest with Creed’s latest flagship boutique in Covent Garden. Kering’s esteemed acquisition, Creed, expands its footprint in London, unveiling a unique concept at 14 King Street, adjacent to the renowned Piazza. This marks Creed’s third standalone store in the UK, joining the prestigious Regent Street and Mount Street locations.
Discover a sensory haven at the Covent Garden boutique, featuring Creed’s innovative store design. Offering an extensive product range, including rare exclusives, the boutique promises an immersive experience for fragrance connoisseurs. Personalization takes center stage with services like bottle engraving, gift-wrap ribbon customization, and leather monogramming.
Creed UK’s Managing Director, Sarah Lynn, cites Covent Garden’s rich heritage as a natural fit for the brand’s ethos. Covent Garden landlord Shaftesbury Capital emphasizes Creed’s contribution to the curated blend of global and independent concepts, further elevating the destination’s appeal.
The Covent Garden boutique seamlessly integrates with the area’s premium fragrance lineup, establishing a beauty hub alongside Aēsop, Diptyque, Guerlain, Jo Malone London, Le Labo, Miller Harris, Parfums de Marly, and Penhaligon’s. Creed’s addition enhances Covent Garden’s reputation as a go-to destination for fragrance enthusiasts.
This boutique revelation follows Covent Garden’s trend of attracting flagship stores, with Arc’teryx and Hoka adding to the dynamic retail landscape. Explore the epitome of luxury perfumery at Creed’s Covent Garden flagship—a testament to innovation, sustainability, and timeless craftsmanship.
Discover Creed’s Covent Garden flagship and immerse yourself in a world where fragrance meets artistry.
