In the realm of sustainable fashion collaborations, Cos, a London-based brand under H&M Group, partners with Merino wool specialist Nativa, owned by France’s Chargeurs, marking a noteworthy entry into 2024’s eco-conscious initiatives.
This limited-edition capsule aims to champion regenerative farming practices, fostering positive change while aligning with Cos’s steadfast commitment to traceability and transparency. The collaboration, set to launch this month in stores and online, introduces an eight-piece collection featuring traceable wool fibers. These fibers are meticulously used for softly tailored set-dressing and elevated essentials.
The capsule doesn’t just showcase aesthetic appeal; it also emphasizes ethical and ecological considerations. Knitwear pieces within the collection are crafted from wool certified by both the Responsible Wool Standard and Responsible Mohair Standard, alongside incorporating recycled and repurposed wool, showcasing a holistic approach to sustainability.
Nativa’s sourcing director, Nicolas Sapelli, highlights the company’s pioneering efforts: «We are spearheading a new way of producing the world’s finest Merino wool. Through supporting our farming partners with regenerative farming practices and ensuring trust and traceability in the fashion supply chain with Blockchain, consumers can have confidence in the quality and adherence to the strictest environmental standards.»
This collaboration not only reflects the intersection of style and sustainability but also underscores the positive strides towards a more responsible fashion industry. Discover the conscientious elegance of the Cos and Nativa sustainable wool capsule, an embodiment of fashion with a purpose.
