Prepare for the highly-anticipated release of the second Converse and Liverpool FC limited-edition capsule collection. Following the extraordinary success of their initial collaboration, this partnership between fashion and sports takes a fresh approach, focusing on lifestyle rather than traditional sportswear. This shift makes the collection more inclusive, appealing to a broader audience beyond sports enthusiasts.
The Converse and Liverpool FC collaboration is a tribute to the «creativity and diversity of the club’s supporters.» The collection boasts a diverse array of items, including Chuck 70 sneakers, a stylish puffer jacket, a classic rugby shirt, a contemporary tracksuit, and more, proudly featuring the logos of both Converse and the iconic football club.
Steven Bramble, VP/GM for Converse Western Europe, underscores that this partnership, coinciding with the autumn and festive season, «celebrates the rich history of Liverpool FC while highlighting the creativity of LFC fandom.» It embodies the ethos of «Creating From the Ground Up,» championing creativity in all its forms.
The campaign pays homage to the emerging generation of fans shaping the club’s future, reflecting the city’s vibrant creative spirit and unwavering passion for football. It also features players and fans who played a crucial role in its creation. Additionally, Converse collaborates with Homotopia, a Liverpool-based organization serving socially engaged LGBTQIA+ artists and creatives.
The campaign showcases a blend of Liverpool players and fans who actively contributed to its development. Key figures include Darwin Núñez, Missy Bo Kearns, Taylor Hinds, along with multidisciplinary creative Dredz, singer-songwriter Pixey, and artist Sterling Rose Kelly. The campaign also spotlights Homotopia artists and Liverpool FC fans who were instrumental in the creative process.
This exclusive capsule collection hits the market on October 24, available at converse.com, LFC Retail, and select retailers worldwide. It’s more than just a fashion collection; it’s a celebration of creativity and the unbreakable bond between Liverpool FC and its dedicated fans. Don’t miss the chance to be part of this unique collaboration.
