Claire’s, the global accessories retailer, has made an exciting entrance into Mexico City with the grand opening of its latest flagship store. This dynamic retail space not only embodies a vibrant atmosphere but also showcases a fresh reimagination of Claire’s brand identity, following the success of the innovative Paris flagship earlier this year.
Spanning an impressive 1,227 square feet, the store offers an expertly curated selection of products, including jewelry, fashion and hair accessories, toys, tech gadgets, cosmetics, and more. A standout feature is the revamped piercing service, now boldly presented as ‘Pierced by Claire’s’. Strategically positioned towards the back of the store, this service provides customers with the option of private piercing sessions.
Richard Flint, Claire’s President of Europe, emphasizes the brand’s commitment to transforming into a fashion powerhouse. «Claire’s is a beloved brand with a highly-engaged audience, and as we continue to evolve, we are dedicated to expanding the places and ways we connect with them.»
In a strategic partnership with Exalta, an expert in scaling reputable brands in the local market, Claire’s sees the opening of a flagship store in Mexico as a thrilling opportunity to extend its reach and engage with the local market through immersive experiences.
Claire’s, with 2,750 retail stores globally in 17 countries across North America and Europe, franchised stores in the Middle East and South Africa, and a presence in over 40 partner retailers worldwide, is not only expanding physically but also venturing into the virtual realm with a presence in the Metaverse. This expansion underscores Claire’s commitment to creating diverse and immersive shopping experiences for its global audience.
