Explore a new era of entertainment as Claire’s and Sony Pictures Television – Kids (SPT – Kids) join forces to launch an exclusive series for the global Gen Zalpha audience.
In this groundbreaking collaboration, Claire’s, with its Metaverse experience, 18 million-strong loyalty base, and robust e-commerce platform, partners with SPT – Kids, a global leader in content creation. With over 2,750 stores worldwide, Claire’s has evolved into a cultural force through its CMedia production studio and original franchises.
Kristin Patrick, Claire’s EVP, is thrilled about the opportunity to create compelling content for Gen Zalpha in partnership with Sony Pictures Television, stating, «We will integrate Claire’s branded programming into the lives of the most pivotal generations of today.»
Responding to Gen Zalpha’s desire for engaging content, Claire’s and SPT – Kids plan to produce socially immersive and shoppable entertainment, amplifying Claire’s global resonance. The collaboration extends to merchandise and experiences tied to the series, aligning with Claire’s commitment to self-expression for Gen Zalpha.
Joe D’Ambrosia, EVP of Sony Pictures Television — Kids, expressed excitement, saying, «We’re thrilled to partner with Claire’s, a ‘loved-brand’ with a legacy and a massive loyal following. They bring a wealth of inspiration to fuel our creativity and the potential to excite this generation through the power of unique and immersive storytelling.»
Explore a new frontier of entertainment with Claire’s and Sony Pictures Television – Kids, redefining storytelling, engagement, and commerce for Gen Zalpha.
