Get ready for the heartwarming return of the Choose Love charity pop-up shop. For seven years running, this festive initiative has brought warmth and support to those in need, and it’s back on Carnaby Street, London, from November 22 to December 24.
But this year, there’s an exciting addition. Introducing the Choose Love Boutique, open from November 2 to November 18, curated by celebrity stylists Aimee Croysdill, Cher Coulter, and Holly Eva White. It’s your chance to shop donated fashion pieces from a star-studded lineup of celebrities in music and film, along with high-end contributions in fashion, beauty, and home from renowned brands like Prada, Miu Miu, Jimmy Choo, and more.
The spirit of generosity continues with the classic Choose Love Shop, providing «essential supplies and life-saving interventions» for refugees and displaced people worldwide. Winter is a challenging time for many, and your purchases, whether hot food, emergency housing, or warm coats, have a direct impact on changing lives. Consider buying items as meaningful gifts during the holiday season.
Last year’s efforts raised over £1.2 million, with support from celebrities like Harry Styles, Dua Lipa, Louis Theroux, Phoebe Waller Bridge, and Dermot O’Leary, alongside co-founder Dawn O’Porter and countless supporters and shoppers.
Traditionally, the Choose Love Shop hosts various in-store workshops and events, including craft sessions, film screenings, live music, and special days for children.
Dawn O’Porter shares her enthusiasm, saying, «The Choose Love boutique brings gorgeous bargains for Christmas party looks and gifts for everyone, with proceeds ensuring supplies reach those in need this winter.»
Josie Naughton, Choose Love co-founder and CEO, adds, «The Choose Love boutique and shop are lifelines during the cold months. We look forward to uniting our incredible community to show what we can achieve when we Choose Love.»
