Retro-inspired kits are sweeping the world of professional football, as clubs draw from their historical archives to captivate a new generation of fans.
Joining this wave is London’s renowned Chelsea Football Club, which proudly presents its ’74 Range. This collection draws inspiration from a legendary away strip worn by the club in years gone by, offering a refreshing departure from the traditional designs that have adorned Chelsea’s players for generations.
The shirt, a cherished classic from fifty years ago, is now available in an authentic replica. With the enthusiastic participation of sportswear companies and the recent surge in retro kit launches across football clubs, it’s poised to be a bestseller. In contrast to Chelsea’s iconic royal blue home kit, the new away kit boasts vibrant red, white, and green stripes.
For fans and those eager to embrace Chelsea’s heritage, the ’74 Range extends beyond jerseys. The collection includes white polo shirts and track tops featuring subtle red and green accents along with the club badge. The green and red hues take center stage on accompanying sweatshirts and T-shirts. The lineup further boasts a variety of headwear, including bobble and baseball hats, as well as a distinctive bar scarf showcasing the iconic striped design. These items are now available for purchase exclusively on the club’s webstore and at the Stamford Bridge Megastore.
In a similar vein, in July, Premier League rival Manchester United introduced a heritage-inspired away kit for the 2023/24 season, paying homage to the club’s history with «iconic vertical stripes» reminiscent of the club’s very first away shirts.
