This marks Showcase’s North West debut in the UK’s «first next-generation retail and experience centre,» setting a new standard for sample sale excellence.
Taking over Trafford Palazzo’s 6,960 sq ft white box promotional space, TP Glow, Showcase curated an extraordinary experience featuring 10 coveted luxury brands like Sophia Webster, Reiss, Helmut Lang, Theory, Herschel, Olivia von Halle, and Matches.
The event’s resonance extended far beyond Manchester, with visitors traveling from across the country, including London, to partake in exclusive product ranges available for a limited time. This residency, one of Showcase’s first in the UK, follows the success of similar events in New York and Sydney, achieving one of its highest conversion rates to date.
Showcase’s innovative model provides a platform for luxury brands to make space for new collections, clear seasonal inventory, and showcase archive pieces, all while positioning the brand in front of fresh audiences. In addition to pop-up residencies, Showcase maintains permanent spaces on London’s Regent Street and at the Outlet Shopping at The O2 mall in Greenwich.
Mark Whittaker, Executive Director at Trafford Palazzo operator Peel Retail & Leisure, emphasized the success of this unique retail concept, stating, «[We are] the perfect place for unique retail formats to engage with significant volumes of high-spending consumers.» The popularity of Showcase’s residency is a testament to the commercial success achievable in the right location, building on the impressive track record of Trafford Palazzo’s innovative TP Glow pop-up space.
Katie Holland, founder and CEO of Showcase, expressed delight in the positive reception from brand partners at the mall. The flexible format of TP Glow proved its worth as the ideal space to deliver a complete, elevated offer, marking a triumphant collaboration between Showcase and Trafford Palazzo. Explore the luxury experience and exclusive offerings from Showcase’s residency at Trafford Palazzo, a testament to the perfect blend of innovation and commercial success in the heart of Manchester.
