Skims, the fashion sensation, unveils its newest campaign starring the iconic Cardi B. This campaign pays tribute to Cardi B’s significant influence on pop culture and the music industry.
In these visuals, Cardi B showcases the latest offerings from Skims’ renowned «Cotton Collection,» now featuring updated branded waistbands, fresh cuts, and a vibrant color palette for an even more stylish and comfortable experience.
This campaign draws inspiration from Cardi B’s cultural impact and her impressive music career, reaffirming Skims’ position as a trailblazer in celebrity casting and marketing, championing diverse and current talents.
Renowned artist and photographer Vanessa Beecroft, a long-time collaborator of Skims, directed this visually stunning campaign. The campaign has just made its debut across digital and social platforms, capturing the essence of Cardi B’s magnetic presence and the evolution of the Cotton Collection.
Skims has a history of collaborating with pop culture icons, as seen in a recent campaign featuring luminaries like Kim Cattrall, Nelly Furtado, Hari Nef, Lana Condor, and Coco Jones. Directed by Vanessa Beecroft, this campaign allowed each celebrity to select their favorite looks, infusing authenticity and individuality.
Notably, Skims, established in mid-2019, recently secured substantial funding, reaching an impressive valuation of $4 billion. This underscores Skims’ commitment to innovation and its celebration of diversity in the ever-evolving fashion and cultural landscape.
