Calvin Klein, a brand owned by PVH, is pleased to announce the appointment of Eva Vidal Dans as Chief Product Officer, effective immediately. Reporting to Eva Serrano, Global Brand President, Vidal Dans will play a crucial role in overseeing the entire product creation process for this iconic U.S. fashion brand.
In her new position, Eva Vidal Dans will define the strategic direction for Calvin Klein’s global product development framework. She will work closely with the design and supply teams to create a seamless end-to-end product offering, emphasizing the brand’s commitment to excellence in product development.
Eva Vidal Dans brings a wealth of experience to her role, having previously led product strategy for Zara, the flagship brand of the renowned fashion group Inditex. Her expertise extends to spearheading sustainability innovation within the company. Her leadership experience includes overseeing design, sourcing, and product divisions, managing a team of over 100 professionals, and crafting product strategies for Zara’s presence in more than 200 commercial markets.
Eva Serrano, Global Brand President, expressed her confidence in the appointment, stating, «Eva Vidal Dans is a seasoned merchandising and product executive whose creativity, inspirational leadership style, and deep fashion expertise will help strengthen and grow Calvin Klein’s product offering. I am confident that her ability to excel in end-to-end product creation and commitment to building strong teams will drive our brand forward.»
This strategic move follows Calvin Klein’s recent announcement about opening a new store on Paris’s Champs-Élysées, covering 440 square meters, just in time for the Olympic Games in the French capital this summer.
