Burberry, the renowned UK luxury brand, takes winter by storm with a series of exclusive holiday pop-ups across the stunning landscapes of Switzerland, Italy, and France. This innovative initiative by Burberry not only celebrates the festive season but also brings a touch of London’s sophistication to the heart of the Alps.
Commencing the series on December 6, the inaugural winter pop-ups welcomed visitors at G&B Courmayeur in the picturesque Piedmont region of Italy and Franz Kraler Cortina d’Ampezzo, nestled in the Dolomite mountains just south of Austria. The magic continues with additional pop-ups gracing Maltempi at Courchevel in the French Alps and Modes in St. Moritz, centrally located in Switzerland.
These exclusive pop-ups promise to captivate visitors until the culmination of the winter season in each resort, offering a thoughtfully curated selection of holiday gifts and winter fashion adorned with Burberry’s timeless aesthetic. Adorned with the brand’s signature check pattern in the new ripple colorway, these power-mountain pop-ups provide a visual feast.
Showcasing the creative brilliance of Burberry’s recently appointed Creative Director, Daniel Lee, who joined the esteemed label in September 2022, the pop-ups feature an array of festive delights. From snug stockings, toasty water bottles, and sumptuous scarves to chic coats, jackets, small leather accessories, and footwear, the collection seamlessly blends seasonal checks with the revived Equestrian Knight Design by Lee, dating back to 1901.
Step into the world of Burberry this winter, where fashion converges with alpine elegance, delivering a unique and unforgettable shopping experience set against the breathtaking backdrop of the Alps.
