In a triumphant conclusion to 2023, Hammerson’s Bullring & Grand Central mall in Birmingham witnesses a retail renaissance with iconic brands making their mark. This crescendo marks the culmination of a transformative year for the city’s shopping hub, as highlighted by the commercial property giant.
The spotlight falls on global giant Nike, as it unveils its groundbreaking Nike Rise concept store. Strategically positioned at the gateway to Bullring, this 13,000 sq ft haven boasts digital experiences and services, elevating the city’s sporting pulse. Explore the Footwear Fastlane, dive into product stories, benefits, and technical details, and personalize your Nike products with ‘Nike by You.’ Additionally, a dedicated destination for bras and leggings caters to female athletes seeking the perfect fit.
Inditex’s fashion powerhouses, Bershka and Pull&Bear, celebrate their regional debuts at Bullring, expanding the mall’s allure. Following in the footsteps of Zara, these two stores, totaling 36,000 sq ft, seamlessly merge fashion lines, enriching Inditex’s footprint to an impressive 76,000 sq ft.
Toby Tait, Director of Asset Management at Hammerson, reflects on the transformative journey, stating, «In the last three months alone, 12 major brands have opened their doors at Bullring & Grand Central, ushering in new entertainment, leisure concepts, and market-firsts. As we approach 2024, this momentum reinforces the ‘flight to quality’ witnessed across our portfolio, showcasing occupiers’ confidence in the in-store experience, particularly in the heart of the city center.»
Embrace the retail revolution at Bullring & Grand Central, where global brands converge for an unforgettable shopping experience.
