Luxury jeweler Bulgari, a flagship brand under the esteemed LVMH umbrella, welcomes Benjamin Beaufils as the newly appointed Managing Director for Europe. This strategic move follows the elevation of Lelio Gavazza to the position of CEO at Tom Ford Fashion, having previously served as Bulgari’s Executive Vice-President of Sales and Retail.
Benjamin Beaufils, a seasoned professional within the LVMH group, joined in 2015 as the Vice-President of Louis Vuitton for North America. Building on this foundation, he assumed the role of President for the Swiss watch brand Tag Heuer in September 2019, a testament to his leadership prowess. Before his LVMH journey, Beaufils contributed significantly to the success of cosmetics brand L’Occitane en Provence, holding key positions, including Managing Director in New York. Now based in Rome, he takes on the crucial role of Managing Director Europe for Bulgari.
Established in Italy in 1884, Bulgari became a prestigious member of the LVMH group in 2011. In 2022, the luxury group’s watch and jewelry sector, encompassing Bulgari, Tag Heuer, Chaumet, and Tiffany & Co., achieved remarkable sales of €10.5 billion. This reaffirms its dominance in the global luxury market, marking a compelling chapter in the ongoing success story of these iconic brands. Explore the vision and leadership of Benjamin Beaufils as Bulgari continues to shape the landscape of European luxury.
