Bucherer 1888, the distinguished Swiss luxury watch brand, is proud to extend its collaboration with luxury watchmaker Girard-Perregaux by unveiling the brand’s very first standalone boutique in the United Kingdom, situated in the heart of London’s vibrant Covent Garden.

Located on the east Piazza within the Royal Opera House Arcade, this newly inaugurated Girard-Perregaux boutique spans an impressive 50 square meters on a single floor. The boutique’s design pays homage to the manufacturer’s rich heritage while embodying the hallmark elegance and sophistication associated with Girard-Perregaux.

Inside, the boutique features sleek wooden showcases, light grey flooring, and expansive floor-to-ceiling mirrored walls, creating an inviting and captivating atmosphere. The space exudes a contemporary and minimalist aesthetic, highlighted by a striking wooden blade design on the facade ceiling and a chic lounge area adorned with comfortable light grey seating. The brand’s distinctive brushed gold bridge logo graces the black wall of the lounge, adding a touch of opulence.

Visitors to the boutique will have the opportunity to explore a thoughtfully curated selection of Girard-Perregaux’s iconic collections, including the Laureato, Vintage 1945, Cat’s Eye, and 1966, among others. Additionally, the boutique showcases the brand’s captivating collaborations, including its partnership with the legendary luxury car manufacturer, Aston Martin.

Patrick Pruniaux, CEO of Girard-Perregaux, expressed his enthusiasm for this significant milestone, stating, «Our presence in the UK through this flagship boutique offers watch enthusiasts a unique opportunity to immerse themselves in our manufacturer’s rich legacy, interact with our exquisite timepieces, and connect with the essence of our brand. The dedicated team at Bucherer has brilliantly captured our values and personality, creating an enchanting atmosphere for our discerning clientele. This new chapter in our partnership promises to elevate the shopping experience and customer service for Girard-Perregaux, right in the heart of London.»

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