Embracing the winter season with style, Boss, a brand under Hugo Boss, unveils an exciting skiwear capsule in collaboration with Perfect Moment. This Boss x Perfect Moment collection seamlessly combines technical expertise with fashion-forward flair, building on the success of the inaugural partnership in 2022.
Discover men’s, women’s, and gender-neutral pieces, reflecting the performance-focused, fashion-oriented skiwear aesthetic of Perfect Moment. From softshell duvet jackets to ski pants with the signature flared cut, the collection includes insulating all-in-ones, turtleneck slogan sweaters, knit hoodies, and thermal tops. Coordinating accessories, such as gloves, beanies, bags, and eyewear, complete the ensemble. The color palette harmonizes classic Boss neutrals – black, white, and grey – with vibrant bursts of red.
Unveiled at the Matterhorn Cervino Speed Opening, the first border-crossing race in the Alpine Ski World Cup, where Boss proudly serves as the official partner, the capsule showcases co-created details, including chevron stripes and a red, black, and white houndstooth design incorporating Perfect Moment’s signature star icon.
In addition to this collaboration, Boss introduces its latest brand ambassador, Norwegian champion ski racer Aleksander Aamodt Kilde. Known for his mental strength, endurance, and commitment to mental health advocacy, Kilde made his official debut at the Matterhorn Cervino Speed Opening. Dressed in Boss attire, Kilde will represent the brand at off-slope events, including interviews and red-carpet appearances.
CEO Daniel Grieder notes, “Aleksander Aamodt Kilde perfectly embodies the essence of Boss today, with his commitment to important causes, alignment with our sustainability values, and passion. He is a role model on and off the slopes.”
Explore the perfect blend of style and performance with Boss, as the brand continues to make a statement on the mountains and beyond.
