Hugo Boss Gallops into the Equestrian Scene with Boss Equestrian

In a groundbreaking move, the renowned German fashion powerhouse, Hugo Boss, is making its mark in the equestrian world with the debut of Boss Equestrian—a premium, sport-specific apparel line slated for its inaugural launch in autumn/winter 2023.

This extraordinary collection is the result of a strategic collaboration with Bold Equestrian, a trusted name in the equestrian sphere. Starting from September 15, 2023, equestrian enthusiasts worldwide can explore and acquire this exclusive line through handpicked premium partners and the official Boss.com website.

The Boss Equestrian debut collection presents an alluring fusion of lifestyle fashion and high-performance equestrian wear tailored for both men and women. At its core, the collection upholds the principles of functionality, impeccable fit, and uncompromising quality. The initial AW23 range proudly showcases Boss’s signature colors—sophisticated black, pristine white, and timeless camel. For those eagerly anticipating the SS24 collection, set to launch in March, brace yourselves for an expanded color palette to elevate your equestrian style.

Enhancing the apparel line is a thoughtfully curated «compact» selection of horse accessories, thoughtfully designed to meet the needs of riders and their equine companions alike.

To commemorate this significant launch, Hugo Boss has enlisted a dynamic mix of carefully selected Olympic athletes and influential figures from the equestrian world as brand ambassadors, breathing life into an exhilarating marketing campaign.

Daniel Grieder, the CEO of Hugo Boss, expressed his enthusiasm, stating, «With Boss’s 24/7 lifestyle approach, we’re diversifying our product range into iconic lifestyle domains that resonate with our premium identity. This exciting partnership strengthens our sports offerings while expanding Boss’s visibility and appeal to both our female clientele and male equestrian enthusiasts. With Bold Equestrian, we’ve discovered the perfect partner, equipped with a seasoned team, to venture into the captivating equestrian segment and unlock the untapped potential of Boss.»

The launch of Boss Equestrian marks an exciting new chapter in Hugo Boss’s illustrious history, where fashion effortlessly converges with the equestrian world, embodying style and sophistication.