Boots, the renowned UK high street health and beauty retailer, is poised to elevate its product portfolio with a substantial enhancement in the realm of haircare. The company is introducing over 400 new «premium professional» haircare products, enriching its offering just in time for the bustling Christmas shopping season.
This expanded range encompasses an extensive array of hair cleansing, treatment, and styling products carefully selected from ten professional salon-grade brands. Shoppers can explore these latest additions both in handpicked physical stores and conveniently online, with the option for home delivery or convenient click and collect services.
The ten featured brands include industry leaders such as Redken, L’Oréal Professionnel, Pureology, Ouai, Briogeo, Ful, Matrix, ColorWow, Drybar, and Wella Professional. These new arrivals complement Boots’ existing high-end product lineup, which already boasts respected names like Philip Kingsley, Bumble and Bumble, Coco & Eve, and Arkive. This substantial addition builds upon Boots’ extensive offering of over 2,500 haircare products.
In conjunction with this product expansion, Boots has introduced a dedicated haircare hub on its website, designed to provide shoppers with expert education, inspiration, and guidance, enhancing the overall shopping experience.
Furthermore, Boots is in the process of introducing a new in-store role, the «Haircare Specialist.» These specialists will provide personalized expertise and impartial product guidance to customers, catering to their unique needs across Boots’ premium haircare range. This initiative is expected to roll out later this year, delivering an even higher level of service.
Jenna Ward, Head of Beauty Reinvention at Boots, expressed the retailer’s commitment to offering trusted products, stating, «Our customers trust Boots, and know that we will only bring them brands and products that we truly believe in. The launch of ten new premium and professional haircare brands means we’re making the most in-demand products even more accessible and giving our customers more choice across our extensive haircare offering.»