Discover the highs and lows of Go Outdoors, JD Sports’ renowned outdoor lifestyle brand, in its annual report for the year ending January. While the brand achieved an impressive turnover spike from £316.3 million to £338.2 million, pre-tax profits faced challenges, declining to £13.1 million from £21.5 million.
The profit dip can be attributed to increased costs in property, utility, and freight, alongside escalated staff expenses due to a higher national living wage and an expansion from 68 to 86 stores. Notably, Go Outdoors introduced the Go Outdoors Express retail banner, unveiling 12 high street stores, and a flagship concept across six locations, proving successful in trading.
Despite a resilient performance and a turnover boost fueled by pandemic restriction-free operations, Go Outdoors experienced a contraction in its online market. The Go Outdoors Express and flagship concept, though impactful, couldn’t completely offset this decline.
Navigating through challenges, Go Outdoors stands resilient, showcasing strategic investments for future growth. Explore the brand’s commitment to outdoor enthusiasts and its journey toward a dynamic retail landscape.
