Boohoo Expands Partnership with Rokt to Elevate User Engagement and Profitability Worldwide

Boohoo Group is bolstering its strategic alliance, initiated a year ago, with digital tech innovator Rokt. The goal is to enhance user engagement and drive greater profit per transaction across key global markets spanning North America, Europe, and Australia/New Zealand.

Rokt, renowned for harnessing advanced machine learning and AI to tailor transactions to individual shoppers, is ambitiously expanding the capabilities of both Rokt Ecommerce and Rokt Ads platforms. This expansion aims to «supercharge highly relevant offers on confirmation pages and scale up customer acquisition.»

Boohoo’s deep integration with Rokt Ecommerce is poised to foster customer loyalty by incentivizing app downloads and nurturing repeat purchases. Furthermore, Boohoo, along with its prominent brands including Nasty Gal, BoohooMan, and PrettyLittleThing, will leverage Rokt Ads to tap into new customer segments at scale. This strategy entails accessing Rokt’s exclusive inventory, featuring prestigious brands like Ticketmaster, Uber, AMC Theatres, and more.

«Rokt Ads is set to empower Boohoo to captivate the undivided attention of precisely targeted prospects navigating premium e-commerce platforms,» emphasizes the company.

Edith Batchelor, Senior Digital Marketing Manager at Boohoo, lauds the partnership, stating, «Our collaboration has been instrumental in achieving numerous customer experience and revenue growth milestones. Our cross-functional teams in Technology, User Experience, Marketing, Ecommerce, and Finance have seamlessly synergized to advance this partnership.»

Batchelor also reveals, «The partnership has enabled us to conduct experiments that significantly enhance the customer experience across all our digital touchpoints. We eagerly anticipate further exploration of innovative placements, including the payments page, in collaboration with Rokt.»

Craig Galvin, Chief Revenue Officer for Rokt, echoes this enthusiasm, affirming, «We’ve witnessed exceptional outcomes thus far and are excited about the continued growth trajectory.»