In a strategic move, major brand distributor and retailer, The Bluebell Group, has partnered with the renowned Swedish fashion label, Acne Studios, to venture into the thriving Taiwanese market. The grand opening of the first Acne Studios store is scheduled for October 18 at the prominent Shin Kong Mitsukoshi Taipei Xinyi Place. An official celebration to mark the brand’s debut in the Taiwanese market is slated for the coming month.
This milestone launch in Taiwan signifies a significant achievement for Acne Studios, underscoring the immense potential of this market. The flagship store will serve as a distinguished showcase for Acne Studios’ latest collections, spanning ready-to-wear fashion, accessories, and footwear. The store’s interior design will intricately mirror Acne Studios’ iconic and distinctive aesthetic.
This collaboration between Bluebell and Acne Studios is the second of its kind, with Bluebell already successfully managing the fashion house’s presence in Singapore since the opening of its inaugural store in December of the previous year.
Samy Redjeb, Managing Director of Bluebell Greater China, underscores the pivotal role of local expertise in this venture: «We are privileged to be part of the process of introducing Acne Studios’ first physical stores in this market. We have played a significant role in selecting prime locations, leveraging our in-depth understanding of the local market and our well-established relationships with key players in Taiwan’s real estate sector. The trust that Acne Studios has placed in our Bluebell team is a testament to our profound understanding of their brand’s unique DNA and the reputation they have cultivated in the fashion industry. It is both an honor and a responsibility to bring their vision to life in the Taiwanese market.»
Bluebell, a dominant presence in the region, maintains its footprint across various Asian markets, including Japan, South Korea, Mainland China, Hong Kong SAR, Taiwan, Macau SAR, Singapore, Malaysia, Cambodia, and Australia. Its extensive Asia-wide distribution network encompasses over 650 points of sale, spanning flagship stores, concessions, counters, multi-brand concepts, a highly selective wholesale network, direct e-commerce channels, and travel retail.