Better Cotton, a leading sustainability initiative, unveils a groundbreaking traceability solution for the fashion and textile sectors. Developed over three years, this pioneering tool, launched on the Better Cotton Platform, provides unprecedented visibility into the cotton supply chain. The initiative, backed by major brands like H&M, Marks & Spencer, Walmart, and others, ensures accurate tracing of raw material origins, aligning with emerging regulations emphasizing transparency on environmental and human rights impacts.
Key Features:
- Industry Collaboration: Better Cotton collaborated with major retailers and brands, creating a unique tool to trace and disclose raw material origins.
- Regulatory Compliance: The initiative aligns with evolving regulations, compelling companies to verify and disclose the origin of raw materials in their products.
- Member Confidence: Member retailers and brands gain confidence in sourcing products, establishing greater supply chain visibility and informed decision-making.
- Expansion Plans: Better Cotton plans to expand traceability granularity, laying the foundation for an Impact Marketplace, compensating farmers, enabling Life Cycle Assessments, and providing credible consumer claims.
- Platform Operation: The Better Cotton Platform, powered by ChainPoint, allows suppliers to log transactional information, tracking Better Cotton from ginning to the retailer or brand.
- Differentiated Approach: Traceable Better Cotton represents a physical component tracked through the supply chain, distinct from the existing Mass Balance Chain of Custody model.
- Industry Transformation: The initiative marks a transformative shift in the industry’s supply chains, emphasizing transparency, sustainability, and adherence to ethical practices.
Testimonials:
- Alan McClay, CEO at Better Cotton, highlights the tool’s potential to drive a seismic shift in industry supply chains, emphasizing the imperative of transparency.
- Marks & Spencer, a proud partner, commends the initiative for improving cotton traceability and anticipates positive industry impact.
Better Cotton’s Traceability Tool is set to revolutionize fashion supply chains, emphasizing the industry’s commitment to transparency and sustainability.
