Discover how Bershka, in collaboration with 3DLook, is leveraging cutting-edge technology to reduce return rates, enhance sizing accuracy, and provide a seamless virtual try-on experience for young, tech-savvy consumers.
Incorporating advanced AI technology, Bershka’s partnership with 3DLook introduces YourFit, a virtual fitting room directly on the brand’s website. Explore the «See how it fits me» feature, offering a user-friendly, voice-guided camera-based process. The 3D mapping and size recommendation engine provide instant feedback, ensuring accurate sizing and realistic virtual try-ons.
This collaboration aims to create the optimal customer journey by addressing sizing uncertainties, minimizing returns, and meeting the interactive expectations of today’s digital-savvy shoppers. Join Bershka in embracing innovation for a more sustainable and efficient online fashion experience.
