Belstaff, the prestigious UK-based luxury outdoor fashion brand, has embarked on a transformative journey ahead of its impending 100th anniversary. The brand has joined forces with Voyado, a leading Swedish retail technology platform, to enhance customer experiences and loyalty. This strategic partnership is dedicated to delivering exceptional customer experiences and implementing personalized shopping journeys, seamlessly connecting online and in-store shopping.
In an ever-evolving retail landscape, customer loyalty and personalization are now pivotal in setting brands apart. Belstaff recognizes the significance of these factors and is committed to building enduring connections with its customers.
Amelia Clarkson, CRM Manager at Belstaff, explains, «While we have a reputation for exceptional customer service, we are committed to constant improvement. This includes evaluating our marketing technology stack and seeking partnerships to bring fresh ideas and expertise to the table.»
What makes Voyado the perfect partner for Belstaff is its ability to consolidate the current Email Service Provider (ESP) and integrate with in-store Point of Sale (POS) systems. This integration empowers Belstaff’s employees with real-time customer data, facilitating highly personalized shopping experiences.
This partnership not only represents a technological investment but also underscores Belstaff’s commitment to delivering excellence and nurturing long-lasting relationships with its valued customers.
Voyado has been making waves in the UK fashion scene, following a successful collaboration with Jigsaw earlier this year. As the company continues to expand its footprint in the UK market, Voyado and Belstaff are poised to revolutionize the luxury fashion experience.
Experience the future of luxury with Belstaff and Voyado as they celebrate a century of style and innovation.