Discover Parisian elegance at its finest as Ba&sh, the renowned women’s fashion brand, inaugurates its inaugural flagship in Singapore in collaboration with The Bluebell Group, the foremost Asian retail and brand distributor.
Nestled within Marina Bay Sands, Singapore’s pinnacle of luxury retail, the new Ba&sh boutique promises an immersive encounter, embodying the brand’s quintessential Parisian charm. Crafted with raw materials and soft hues, including clay, sand, and grey tones, the store captivates with a distinct French allure.
Drenched in natural light, the store’s ambiance seamlessly aligns with Ba&sh’s signature aesthetic, featuring wood and plaster stelae as pedestals for accessories, rope curtains defining spaces, and stoneware and ceramic wall sconces meticulously crafted in France. Handcrafted pillows, carpets, and hanging baskets by Afghan artisans add a bespoke touch.
This flagship opening signifies a monumental stride in Ba&sh’s global expansion, particularly within the dynamic Asia-Pacific region.
Founders Barbara Boccara and Sharon Krief express their excitement, stating, «Ba&sh is honored to step into Singapore, unveiling our premier boutique in the stunning Marina Bay Sands. Singapore, a hub linking Southeast Asia and the West, presents an exciting opportunity to infuse new inspirations into our future designs.»
Established in 2003 and propelled by investments from L Catterton and Groupe Arnault in 2015, Ba&sh reported a revenue of EUR 310 million (USD 339.43 million) in 2022, with 60% stemming from international sales. The brand’s upward trajectory continued with an investment from French firm HLD in May 2022.
Nelly Ngadiman, Managing Director of Bluebell Southeast Asia and Australia, shares her enthusiasm, saying, «Partnering with Ba&sh to expand their unique brand in Singapore is a perfect match. The synergy between Bluebell Group and Ba&sh’s commitment to exceptional fashion aligns seamlessly. This Marina Bay Sands flagship store will undoubtedly resonate with Singapore’s fashion connoisseurs.»
Bluebell Group, established in 1954, spans Asia and Australia, operating across diverse product categories. From accessories, footwear, and apparel to fragrance, beauty, jewelry, and watches, the group’s distribution network encompasses flagship stores, shop-in-shops, counters, multi-brand concepts, and a comprehensive wholesale network.
With a portfolio boasting international brands like Acne Studios, Balmain, Celine, and Christian Dior, Bluebell Group remains a beacon for global fashion enthusiasts.
Embark on a journey of timeless style and sophistication at Ba&sh’s Singapore flagship—where Parisian chic meets Asian allure.
