Bally Launches AW23 Campaign Under New Design Director Simone Bellotti
Luxury fashion powerhouse Bally enters a fresh era with its AW23 campaign, the inaugural project under the guidance of their newly appointed Design Director, Simone Bellotti.
Shot against the breathtaking backdrop of Villa Heleneum, the epicenter of art and culture supported by the Bally Foundation, located on the serene shores of Lake Lugano in Switzerland, this campaign marks a stylish return to the brand’s heritage.
The campaign’s visual narrative is characterized by a «natural, intimate, and effortless» ambiance, revealing a distinctive visual language curated by Bellotti himself.
At its core, this campaign strives to reaffirm Bally’s illustrious legacy in Swiss luxury, paying homage to both nature and craftsmanship. It firmly establishes the brand’s identity as modern artisans who seamlessly blend archival authenticity with innovative design.
The campaign’s imagery features a captivating series of «intimate portraits» that brilliantly capture the innocence and purity of youth. Presenting a mix of fresh faces, including Joshua Adesope, Joseph Glasser, Nazarit Machin, Lydia Reid, and Will Woodward, alongside the esteemed Global Brand Ambassador, Roy Wang, it narrates a compelling and diverse story.
In addition to Bellotti’s artistic direction and the masterful lensmanship of Alasdair McLellan, the campaign benefits from the expert art direction by Christopher Simmonds and the impeccable styling by Charlotte Collet.
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