This move aligns Balenciaga with other prominent brands and retailers that have distanced themselves from West due to his offensive comments.
Kering, the parent company of Balenciaga, issued a statement confirming the termination of their association with Ye, stating, «Balenciaga has no longer any relationship nor any plans for future projects related to this artist.»
Kanye West had previously collaborated with Balenciaga, particularly with its artistic director, Demna, on items for his Yeezy Gap partnership. In recent months, West had been frequently seen wearing Balenciaga clothing and even participated in the brand’s spring 2023 show in Paris.
It’s worth noting that Balenciaga has also been associated with Kanye West’s ex-wife, Kim Kardashian, who has appeared in the house’s advertising campaigns in recent seasons.
This decision by Balenciaga follows a similar announcement by the German sportswear giant Adidas, which initiated a review of its business partnership with Ye earlier this month. Additionally, U.S. retailer Gap severed its ties with Kanye West in September, terminating their 10-year Yeezy Gap deal, citing contractual breaches by West.
These actions reflect a growing trend of brands and companies distancing themselves from individuals whose controversial remarks or actions are seen as detrimental to their image and values.
