The collaboration with BRJ Group will see the management of the Boardriders business in Japan and Taiwan, including iconic brands like Quiksilver, Billabong, Roxy, and more. This move aims to enhance Authentic’s footprint in these vital regions, with the existing Boardriders management team playing key roles.
Simultaneously, Authentic is expanding its partnership with Liberated Brands to extend brands like Quiksilver, Billabong, and others across Australia, New Zealand, Thailand, and Indonesia. Liberated Brands will oversee the brands’ extensive retail network and e-commerce operations. Greg Healy, former Boardriders Global and APAC President, will lead Liberated’s strategic growth across key regions.
«This partnership with BRJ represents a strategic move for Authentic to strengthen our foothold in these important regions,» said David Brooks, EVP of Action and Outdoor Sports, Lifestyle, at Authentic. «There is no better leader than Greg to continue connecting the brands with an active and passionate community that shares our same love for surf and lifestyle.»
