In a strategic alliance, Authentic Brands announces an impactful partnership with BBC International for the design, sourcing, and wholesale distribution of DC Shoes footwear and snowboard boots in the U.S. and Canada. This collaboration signifies a significant leap for DC Shoes, a prominent American brand deeply embedded in skate culture and renowned for its action sports footwear.
The objective of this partnership is to drive DC Shoes into a new era of growth and expansion, as detailed in the official press release.
David Brooks, EVP of Action and Outdoor Sports Lifestyle at Authentic, expresses excitement, stating, “We’re thrilled to collaborate with BBC for DC Shoes, a brand deeply entrenched in skate and streetwear culture. BBC aligns with our vision to expand the brand’s global presence and deliver products that resonate with our dedicated fan base.”
BBC International, a comprehensive footwear company with global distribution and a portfolio featuring Polo Ralph Lauren, K-Swiss, Champion, and Tommy Hilfiger, welcomes DC Shoes into its diverse lineup.
Seth Campbell, Corporate President at BBC, shares the excitement, stating, “We are excited to be part of the journey with DC Shoes, a brand that holds a significant place in consumers’ hearts and minds. This partnership opens avenues to connect with a new audience, introduce innovative offerings, and preserve the brand’s robust DNA and heritage.”
This collaboration follows Authentic Brands’ recent partnership with Warson, focusing on occupational footwear for both men and women under the DC Shoes brand, including women’s styles for the Roxy brand across the U.S., Canada, and Europe, including the UK.
The alliance between Authentic Brands and BBC International sets the stage for an exciting chapter in DC Shoes’ evolution, blending heritage with innovation to captivate a broader audience and meet the evolving demands of action sports enthusiasts.
