Athleta, a Gap-owned brand, unveils ‘Move with Athleta,’ an engaging fitness series set to empower women through the celebration of physical activity, community, and the essence of the Power of She.
Commencing on November 16 in New York City, ‘Move with Athleta’ will expand its footprint across North America in 2024, visiting cities such as Los Angeles, Miami, Boston, and San Francisco.
Each carefully curated ‘Move with Athleta’ event promises co-branded giveaways, special appearances by Power of She Collective partners, celebrity fitness influencers, and other notable guests. Attendees can also look forward to exclusive product offerings embodying Athleta’s commitment to performance and innovation.
The experiences in New York, hosted at iconic destinations like Athleta Square and the Wollman Rink Athleta Takeover, are open to the public.
Chris Blakeslee, President and CEO of Athleta, expresses enthusiasm for this new era, emphasizing the brand’s focus on innovative products, community experiences, and the intersection of style, fitness, and wellness. The launch of ‘Move with Athleta’ aligns with Athleta’s mission to inspire all facets of its customers’ active lifestyles.
Concurrent with the series launch, Athleta is making a substantial $10,000 donation to Figure Skating in Harlem through The Power of She Fund, its impactful initiative. Since its inception in 2020, The Power of She Fund has positively impacted over 50,000 women and girls, distributing more than 130 grants to organizations across North America.
