Explore Asics EMEA’s stellar performance as the European, Middle Eastern, and African subsidiary reports an impressive 5.5% surge in consolidated net revenue for Q3 of fiscal 2023. Excluding revenue from the Onitsuka Tiger brand, this growth highlights Asics EMEA’s resilience and success in the competitive sports equipment and apparel market. The operating profit margin, standing at a commendable 12.6%, reflects the brand’s financial strength.
Across all sales channels, Asics EMEA experienced substantial expansion. The wholesale channel, growing by 2.7% year-on-year, showcased exceptional performances in key regions, including the UK with a remarkable 36.9% increase in revenue. Other notable regions contributing to this growth include Iberia (13.9%), Benelux (5.7%), Germany (5.6%), France (4.3%), and Italy (3.3%). Additionally, Asics EMEA reported an outstanding 30.8% surge in e-tail revenue compared to the previous year. Carsten Unbehaun, CEO of Asics EMEA, expressed satisfaction, stating, «Despite tough market conditions, Q3 2023 was a solid quarter for Asics in EMEA.»
Asics maintained its regional leadership in the running, tennis, and indoor sports product categories. According to the Circana Consumer Panel’s latest figures for the 12 months ending September 2023, Asics secured a notable 3.5% market share in the ‘made for/used for’ running footwear category (priced above €90) across Europe’s top five markets—UK, France, Germany, Italy, and Spain.
Founded over 60 years ago in Japan by Kihachiro Onitsuka, Asics derives its name from the Latin motto «Anima Sana in Corpore Sano,» emphasizing a healthy soul in a healthy body. Recent leadership changes, including Koichiro Kodama’s appointment as president and CEO for North America, underscore Asics’s commitment to strategic growth.
Stay tuned for further developments as Yasuhito Hirota, Asics’s current president, CEO, COO, and representative director, transitions to the role of chairman, CEO, and representative director. Concurrently, Chairman and Director Motoi Oyama’s transition to senior advisor and director, with plans to retire on March 22, 2024, marks a pivotal moment in Asics’s leadership.
Asics continues to solidify its position as a global leader in sports equipment and apparel through strategic leadership, sustained growth, and a commitment to excellence. Explore the latest from Asics EMEA and witness the brand’s unwavering success in the dynamic sports market.
