Asda, a leading value supermarket, is delighted to announce the expansion of its George label’s adaptive clothing range, tailored to meet the unique needs of customers with disabilities. This initiative, in collaboration with the esteemed BBC Children in Need annual charity program, focuses on delivering a versatile collection of casualwear designed to enhance independent dressing for individuals with additional needs and reduced mobility.
Explore the official tees in this collection, featuring exclusive designs by renowned illustrator Liz Pichon. Crafted from 100% soft-to-touch, sensory-friendly cotton, these tees boast soft-thread seams for unparalleled comfort, preventing irritation against the wearer’s skin.
Discover the Adaptive Bodysuit, available from the first size up to four years. With its envelope neck and press-stud fastening, this piece streamlines the dressing process, offering adaptability for medical needs, including feeding tubes.
Innovative features such as hidden hook and loop fasteners on necklines elevate the ease of slipping sweatshirts and tees on and off. Meanwhile, higher backs and longer legs guarantee a level waistband and perfect leg length, promoting comfort for seated individuals.
For everyday dressing, don’t miss the Pudsey sweatshirt and jogger set. This ensemble features a soft ribbed neckline, hook and loop shoulders on both the top and bottoms, and ankle hook and loop fastenings. Available up to age 16 years, these features accommodate leg braces or support, ensuring the most comfortable fit.
Addressing sensory needs, all garment fabric labels have been eliminated and replaced with printed versions, minimizing potential irritation and discomfort for children.
Vicki Radford, George’s Buying Manager, emphasizes, «We consistently expand our adaptive wear collection, incorporating valuable feedback from our customers. Our goal is to offer competitively priced, affordable pieces that empower children to wear fashionable and comfortable clothes, just like their friends.»
Experience the convenience and inclusivity of Asda’s expanded adaptive clothing range – designed with you in mind.
