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Anya Hindmarch: Founder Regains Full Control as Sales Surge

Rocio Lugo by Rocio Lugo
octubre 25, 2023
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Recent filings reveal a remarkable resurgence in the fortunes of luxury accessories brand Anya Hindmarch. The brand’s founder has reasserted her control, marking a significant turning point in the company’s history.

In a noteworthy move this spring, a class A founder share was issued, designating Anya Hindmarch as the «ultimate controlling party.» While this transition occurred earlier, it has only recently been officially filed with Companies House.

Anya Hindmarch, a prominent figure in the luxury accessories industry, returned to the helm of her 37-year-old company four years ago as its CEO. This marked a pivotal moment in her leadership journey, following an eight-year hiatus from the brand.

It’s important to highlight that the Marandi family, led by businessman Javad Marandi, still holds a stake in the business, officially named A.S.H.S. Limited. In 2019, the family acquired a majority stake from Mayhoola, with the long-term plan of eventually returning control to Anya Hindmarch.

A spokesperson for the Marandi family emphasized that this transition is part of their commitment to recognize Anya as the founder, creator, and leader of the business.

Over the past decade, Anya Hindmarch has faced both challenges and successes. When Anya Hindmarch reassumed leadership, the brand was grappling with significant losses. Despite past store closures, recent figures tell a different story as the brand opened new locations, and sales have been on a steady upward trajectory.

The latest accounts filed at Companies House reveal impressive results. Turnover for the year ending in January surged to £20.5 million from £15.7 million. The operating loss saw a substantial reduction to £1.4 million from £3.2 million. Gross profit climbed to £12.1 million from £9.7 million, and EBITDA reported a loss of £0.7 million, a significant improvement from the previous year’s negative £2.7 million.

While the brand is still on the path to profitability, sales figures indicate a positive trajectory. Retail like-for-like sales saw an impressive 51% surge, complemented by a 42% growth in like-for-like online sales.

In terms of physical stores, one notable addition was «The Anya Village,» opened in 2021 on London’s prestigious Pont Street. Described as «a little village of stores,» it serves as a creative hub, nurturing ideas, and fostering collaboration for the brand’s creative endeavors.

Anya Hindmarch’s journey is a testament to resilience, growth, and a commitment to preserving its legacy as a leading luxury brand.

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