Discover the allure of Parisian sophistication brought to life in Beijing, Shanghai, and Chengdu as Ami Paris, the renowned French luxury brand led by Alexandre Mattiussi, introduces a captivating experience. Explore a world where the charm of Paris seamlessly blends with the vibrancy of China in this limited-time engagement featuring a pop-up store and three exclusive cafés, set to enchant visitors until December 8.
Beijing plays host to a meticulously crafted Haussmann-style gem in the modern Taikoo Li Sanlitun district, transporting guests to the heart of Paris with its dressed stonework, wrought-iron balconies, and a picturesque zinc roof. Every detail, from discreetly lit windows reminiscent of maids’ rooms to Parisian cobblestones and a Morris column showcasing the latest creations, has been thoughtfully designed for an authentic experience.
Step inside the space, unmistakably marked with the brand’s logo and a Parisian-style street sign reading «Le Café Ami.» Here, a boutique seamlessly coexists with a café, showcasing Alexandre Mattiussi’s Autumn:Winter 2023/24 collections. Across the venue, a Parisian bistro unfolds, inviting visitors to linger over drinks served in signature logo cups—available for purchase.
The Parisian bistro concept extends its allure to two other dynamic Chinese cities through collaborations with renowned coffee shops, SUNSET +a:b in Shanghai and Invisi in Chengdu, transforming into Café Ami. Amidst the aromatic embrace of coffee, these spaces offer an array of gadgets and accessories, all harmonizing with the distinctive hues of the Ami Paris brand.
As a nod to the brand’s growing significance in the Asian market, with approximately forty shops, this venture marks a pivotal moment. Since 2021, a strategic partnership with Sequoia Capital China, a Shanghai-based venture capital firm, has propelled Ami Paris into the spotlight, now boasting almost 17 boutiques in China alone, including the inauguration of its inaugural single-brand outlet in 2016. Immerse yourself in the sophistication of Parisian elegance, now effortlessly woven into the fabric of China’s fashion landscape with Ami Paris.
