Ami Paris, the acclaimed French label founded by Alexandre Mattiussi in 2011, is making significant strides in the heart of the Marais district with an exciting new venture. According to industry insiders, the brand is diligently working on a fresh project in this vibrant, central district of Paris, specifically located at 96 rue de Turenne. This new location is poised to become a multifaceted hub, housing a store, offices, and a showroom.

Known for its iconic embroidered heart motif that graces most of its items, Ami Paris has long been featured in major department stores across the French capital. However, until now, the brand has only operated two monobrand stores in the city, situated at 14 rue d’Alger and 109 boulevard Beaumarchais.

In a new phase of expansion, Ami Paris, under the joint leadership of Alexandre Mattiussi and CEO Nicolas Santi-Weil for the past decade, is now taking steps to enhance its retail presence, with a primary focus on the domestic market this year. The brand is poised to take over the space on rue de Turenne, which was formerly occupied by the womenswear label Phème. The 350-square-meter ground floor of the building will house a store, while Ami Paris will also utilize the upper floors. This new address is set to serve as a flagship store for the label and an iconic destination in the heart of Paris.

Located in close proximity to other retailers and just a stone’s throw away from the recently opened Fête Impériale store in August, Ami Paris’s new flagship will be surrounded by notable boutiques such as Slip Français and the lingerie brand Noo. While reached out to Ami Paris for comments, the brand has chosen not to provide a statement on this exciting development.

Ami Paris recently relocated from its Marais headquarters to more spacious premises on rue Etienne-Marcel, near place des Victoires. The brand currently operates 58 monobrand stores worldwide and is distributed through 700 multibrand retailers in over 120 countries.

Ami Paris holds a prominent position in the affordable luxury segment and is experiencing significant growth. Notably, London-based investment fund Felix Capital recently acquired a stake in the label. In 2022, Ami Paris achieved a revenue of €230 million and is well-poised to surpass the €300 million mark in 2023.

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