Rupert Campbell, President of Adidas North America, has announced his departure from the renowned German sportswear giant. Campbell’s decision comes after a brief tenure of less than two years in the role.

Campbell’s journey with Adidas began in 2012 when he assumed the role of Retail Director. He steadily climbed the ranks, serving as Senior Vice President for Europe until 2015. In 2018, he returned as the Managing Director for the brand’s Russian operations before ascending to the presidency of North America in January 2022.

In a statement, Adidas expressed gratitude for Rupert’s contributions during his 11-year tenure and extended well-wishes for his future endeavors.

This transition coincides with Adidas’ dedicated efforts to regain its foothold in the North American market. In the first half of 2023, Adidas experienced an 18% decline in sales within North America, still grappling with the aftermath of its separation from the artist and designer, Ye, following controversial statements earlier in the year.

Rupert Campbell’s last day in his current role is set for October 27. In the interim, Arthur Hoeld, an executive board member, will assume direct oversight of the North American business until a permanent successor is appointed.

Stay tuned for further developments as Adidas charts its path to recovery in the North American market.

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